So what’s a strategy session?
What marketing tactics will be most effective for your company? What do you want your brand to represent? How should you communicate to your audiences about your products and services? What creative elements are worth your investment, and what isn’t needed?
A Strategy Session is the first step to answering these questions and more.
In a Strategy Session, we will work closely with you to get a thorough, in-depth understanding of your vision, needs and goals. Based on your specific needs, we’ll discuss your objectives, existing and proposed marketing strategy and tactics, target audiences, and much more. Which include guided discussions with your relevant stakeholders, as well as a variety of exercises, described below, to help us determine your most effective strategy and how we should work together.
What happens during a Strategy Session?
Based on your unique situation, we will cover a variety of topics to ensure we are prepared to make recommendations on your overall strategy and tactics. This session might include the following exercises:
We take a deep-dive into your organization’s DNA to uncover your organizational and marketing goals for growth, then devise a strategy to achieving them.
A SWOT analysis is an excellent starting point for determining the marketing strategy and tactics that will be most effective. We evaluate the strengths and weaknesses your organization possesses, as well as the opportunities and threats it faces.
Identify your target audiences and what makes them tick, so you know how to find them (and how to talk to them when you do).
We examine your target buyer profiles — realistic descriptions of your targeted groups of customers. They contain demographics, behavior patterns and motivations. A buyer profile may include information such as: age range, job roles, media influences, education and website usage.
What can you be doing right now to get closer to your mission? We’ll seek out opportunities you might not have noticed.
We will review any existing marketing pieces (including website, collateral, campaigns, etc.) and brand messaging to identify what’s working as well as opportunities to refine. How are you communicating with each of your target audiences and how can your messaging be fine-tuned?
We map the marketing and technology systems are you currently using, such as a CRM, marketing automation, and email marketing service providers. Do you have an up-to-date prospect and customer list?
A thorough review of your existing website and marketing metrics will provide evidence-based insight. We take a look at your primary competitors, and consider their positioning in the market.
- 60 minute video conversation via zoom
- Video recording of the session + detailed notes
- One week follow up to see how implementation is going
The Strategy session currently costs $340
Name the date + time for us to meet or call, and you’ll be directed to the submit payment page + a short discovery worksheet. After that we be all set for you call.