So what’s a strategy session?
What marketing tactics will be most effective for your company? What do you want your brand to represent? How should you communicate to your audiences about your products and services? What creative elements are worth your investment, and what isn’t needed?
A Strategy Session is the first step to answering these questions and more.
In a Strategy Session, we will work closely with you to get a thorough, in-depth understanding of your vision, needs, and goals. Based on your specific needs, we’ll discuss your objectives, existing and proposed marketing strategy and tactics, target audiences, and much more. Which includes guided discussions with your relevant stakeholders, as well as a variety of exercises, described below, to help us determine your most effective strategy and how we should work together.
Organizational
DNA
We take a deep-dive into your organization’s DNA to uncover your organizational and marketing goals for growth, then devise a strategy to achieving them.
A SWOT analysis is an excellent starting point for determining the marketing strategy and tactics that will be most effective. We evaluate the strengths and weaknesses your organization possesses, as well as the opportunities and threats it faces.
Target Audience
Breakdown
Identify your target audiences and what makes them tick, so you know how to find them (and how to talk to them when you do).
We examine your target buyer profiles — realistic descriptions of your targeted groups of customers. They contain demographics, behavior patterns and motivations. A buyer profile may include information such as: age range, job roles, media influences, education and website usage.
Opportunity
Analysis
What can you be doing right now to get closer to your mission? We’ll seek out opportunities you might not have noticed.
We will review any existing marketing pieces (including website, collateral, campaigns, etc.) and brand messaging to identify what’s working as well as opportunities to refine. How are you communicating with each of your target audiences and how can your messaging be fine-tuned?
Analytics &
Competitor Review
A thorough review of your existing website and marketing metrics will provide evidence-based insight. We take a look at your primary competitors, and consider their positioning in the market.
Marketing Operations
Evaluation
We map the marketing and technology systems are you currently using, such as a CRM, marketing automation, and email marketing service providers. Do you have an up-to-date prospect and customer list?
Book Your Strategy Session NOW!
Our Strategy Session is the first step that will help you achieve your vision and mission. Pricing is based on the complexity of the project, and is right-sized to fit your needs. The session will help you to identify the issues and we can offer solutions, and if after the call you feel a further meeting would be useful, we can agree a time and date on the call. This call is FREE and your only obligation is to yourself. What do you have to lose? To book your session, just click on the link below.